The Post is Merseyside’s quality source of news and local features. Since setting up in 2021, we’ve grown a loyal audience of followers — with over 30,000 people now reading our journalism. Our readers are thoughtful, creative, and keenly interested in what’s going on in our city, and include some of the most influential people working in Merseyside.
Advertising with The Post is completely different to other local media. We don’t use irritating pop-ups that readers desperately scroll past. And we don’t put adverts alongside annoying clickbait. Instead, our uncluttered format gives you the chance to clearly get your message across to our readers.
So how does it work? We guarantee everyone who sponsors us five things:
- Positive brand association. We’ve grown our committed readership by consistently producing well-researched and balanced journalism. Sponsorship with us will elevate your brand in our readers’ minds.
- Straight to readers’ inboxes. While our stories can be read online, the vast majority (>90%) access them via e-mail.
- High up on the briefing. Your slot will be one of the first things our readers see.
- A big picture. Give us your best photograph and we’ll include it — helping you to show and tell what makes your product or event so good
- Compelling text. We’ll work with you to craft a paragraph in our voice. This ensures it feels like an integrated part of the briefing, and drives up click-through to links.
Here’s an example:
Liverpool Art Fair returns
From today’s sponsor: Liverpool Art Fair returns for its 11th year of celebrating and showcasing the work of local artists. Head down to the Royal Liver Building to see the showcase of over 200 artists from 11th July to 25th August. The Fair prides itself on offering art for every budget, with work starting at just £20 and all pieces under £2000. It continues to bring together local artists with art buyers, supporting creative careers. Alongside the Fair, workshops are being run all summer to encourage visitors to tune into their own artistic side. Admission is free and everyone is encouraged!
(You can see it in context here)
If you’d like to explore running a campaign, and want to understand what that means in terms of rates, timings, etc. then please e-mail grace@millmediaco.uk to start a conversation.