Who would want to work in local journalism? It’s a question a fair few people are asking themselves. When the media giants who own most local titles are laying off hundreds of journalists a year — and those that are spared have to churn out ever more cut-price stories — job security and job satisfaction are thin on the ground. And that’s before you factor in the growing use of AI to churn out (not always reliable) content. Much easier, and less stressful, to find a role in comms.
But at The Post, and our sister titles in other UK cities, we’ve tried something different. We ask our journalists to do just one or two stories a week, and really focus on quality — going deep into topics, spending weeks on investigations, and taking the time to write; not just clearly, but beautifully.
The remarkable thing is, not only does this lead to happier journalists, but it turns out readers prefer what they write. We recently surveyed Post readers, and over 90% of you told us that you trust us to tell you the truth. That’s a huge confidence boost for us, and suggests our approach of giving stories the time they need works: rushed journalism is much more likely to lead to factual errors and lazy assumptions.
Not only that, but 85% of you gave us an 8 or more when we asked how likely, on a scale of 1-10, you were to recommend us to others. Different model, different results.
Together with our sister titles, there are now over 110,000 people on our mailing lists, and over 7,500 people who pay to support our journalism. That’s allowed us to do something almost unique in UK local media at the moment: grow. What started out as an experiment with no guarantee of success is being increasingly recognised as the way forward.
As Tina Brown, legendary former editor of Vanity Fair and the New Yorker, recently said about us:
“I love the ambition of bringing deeply-reported narrative journalism to local news and I’m so impressed with how it’s going. That’s the kind of journalism Britain needs more of.”
After spending a lot of time reflecting on what’s next for us, we’ve drawn up some pretty ambitious plans to scale up what we’re doing in the second half of the year. We think that all of Britain’s cities deserve better journalism, and we want to grow what we’re doing here in Liverpool as more and more of you have joined us.
Firstly, we’re looking for another full-time staff writer on The Post. We want to take on bigger stories, and bring more voices into our reporting. If you’ve got at least three years of journalism experience and would love to spend your time burrowing deep into this city, we want to hear from you. We’re looking for writers with a strong writing style and the knack of producing stories that will stay with readers for a long time. Or perhaps you know someone who might fit that brief — if so, please share this post with them.
There are other writing roles as well: our sister titles in Manchester and Birmingham are hiring, and we’ve decided to launch new titles in Glasgow (soon) and London (in the Autumn).
Then there’s a lot of other jobs that happen more in the background, but are just as important for making it all tick. We’ve got a few roles for editors, who can commission, schedule and finesse fantastic pieces every week. We’re also looking for someone to take on our social media, to connect more people with our journalism, and someone to sell sponsor slots on our briefings, allowing us to fund more journalists.
Full details of all the jobs, including how to apply, can be found here. Some of the roles will be hired later in the year, but we’re hoping to appoint our Liverpool writer in the next six weeks.
And finally, if you also think that our approach to journalism is the right one, please do subscribe if you haven’t already. The only way this is sustainable is if we have your support. You’ll get lots of extra articles and become part of our community of members.